AgFunder: This volcanic microbe startup is taking on Beyond Meat and Impossible in plant-based race

With big-name CVC investors like ADM Ventures and Danone Manifesto Ventures, Sustainable Bioproducts is preparing to unveil new plant-based product offerings targeting what it describes as the white space in the plant-based segment.

It was only a matter of time before companies started to emerge from Beyond Meat and Impossible Foods’ titanic shadows.

“In terms of why we are throwing our hat in the ring, there is so much opportunity and Beyond Meat and Impossible Foods have by no means taken over the market,” Karuna Rawal, chief marketing officer at Sustainable Bioproducts (SBP), told AFN. “We think we will have a differentiated offering that will make us a very viable competitor in the space.”