South China Morning Post: The world’s biggest pork eaters are developing a palate for beef and other substitutes

China’s pork consumption has probably peaked, as consumers are opting for a healthier and a more varied diet.

Andrew Chung, founder of 1955 Capital which led Sustainable BioProducts’s financing round in February that included an investment from US billionaire Bill Gates’ fund, said there is definitely a role for alternative protein in a market like China.

“Not only is there a massive supply gap owing to the ongoing African swine fever, but in a country [affected by] food safety concerns and scandals, there is clear demand for a clean, traceable source of protein in food production,” he said.