When the startup launched its first products in February 2021, Kozubal and Jones knew they wanted Nature’s Fynd to be a one-stop shop. So they started with a Fy Breakfast Bundle, which included dairy-free cream cheese and meatless breakfast patties. “Some people would say that’s a little crazy that you would try to do both, but the reality is no different from what the cow has been doing for a pretty long time,” Jonas says. The bundle was available on their website for $14.99, shipping to 48 states. They have since grown to sell their products at over 1,000 stores across the United States, including Whole Foods.